Advertise With Us

Want to promote your business or run a giveaway to an active gardening community? We can advertise your product or service through our popular Instagram page called The Happy Gardening Life!

You can check out our Media Kit below for more information about our shoutout packages and giveaway campaigns.

For advertising inquiries, please send us an email at and we'll get back to you shortly.

The Happy Gardening Life Media Kit


Your Customers, Our Followers

Since 2015, The Happy Gardening Life has been one of the top gardening influencers on Instagram. Throughout the years, it has transformed into a vibrant online community where avid gardeners can share their deep passion for gardening. Our unique hashtag #thehappygardeninglife is also a global leader with over 305,000 uses by gardening fans worldwide.

With more than 194,000 followers on Instagram, The Happy Gardening Life has become a trusted source for fresh and useful content in the gardening niche. The valuable information we provide has inspired thousands to begin their own gardening journey and become part of our community.

With a total audience of 234,000 followers across Instagram, Facebook, Pinterest and Twitter, The Happy Gardening Life gives you multiple access to the gardening market. Through our shoutout and giveaway campaigns, we can effectively promote products and services to our loyal followers – thereby helping your company connect and build relationships with customers.

Today, The Happy Gardening Life is more than just a brand – it is movement that inspires people to grow their own food, lead a sustainable life, and truly live the happy gardening life.

Our Mission

The Happy Gardening Life is a lifestyle that celebrates the joy of gardening. From seeds, houseplants and vegetable gardens, to flowers, greenhouses and formal gardens – we love every single aspect of gardening, just like the ever-growing number of fans in our gardening community.

By teaming up with companies that share the same mindset, we can spread the good word about their products and services for mutual benefit. The advertiser will benefit by increasing their brand awareness, while our followers will benefit by discovering products that make gardening easier and more enjoyable. We always aim for a win/win/win situation so that we can achieve the best possible outcome for everyone.

Social Media Giveaways: A Smart Way to Advertise

FREE. This word has been described as the most powerful 4-letter word in advertising, and what better way to advertise than with a product giveaway?

Social media posts about our giveaways get a lot of traction because not only do people enjoy getting free things, they also willingly and enthusiastically tell their friends about it so they can also participate. This is a great form of viral advertising that is very cost-effective. We would be delighted to give you more information on this socially-propelled form of advertising.

Audience Research

They are Avid Gardeners

  • 73% have been gardening for 1-5 years
  • 68% have been gardening for 21-40 years
  • 55% have been gardening for 11-20 years
  • 45% have been gardening for 6-10 years
  • 27% have been gardening for less than a year

They are Organic & Sustainable

  • 95% think it's important to grow plants organically
  • 92% grow plants from seeds
  • 91% use organic gardening methods
  • 80% do DIY garden projects
  • 75% use compost in their gardens
  • 71% buy heirloom seeds
  • 66% make their own compost
  • 57% save seeds from their harvest

    They are Engaged

    • 77% check our Instagram account daily
    • 50% read gardening magazines

    They Love Variety

    • 89% grow flowers
    • 85% keep indoor plants
    • 82% grow fruits
    • 81% have a vegetable garden
    • 79% have an herb garden
    • 71% have a container garden
    • 58% grow berries 

      Their Gardening Habits

      • 79% use a hose to water their garden
      • 61% plan for months before the gardening season starts
      • 33% garden from spring frost until the first fall frost
      • 30% grow year-round
      • 26% sow in spring, harvest throughout summer

      Their Consumer Habits

      • 63% research purchases online before buying locally
      • 61% purchase premixed growing medium
      • 59% buy plants and seeds online
      • 52% buy gardening supplies online

      Audience Insights

      Gardening Interests

      • Planting: 81%
      • Garden Design: 72.5%
      • Garden Types: 71.7%
      • Plants: 63.1%
      • Yard: 44.9%
      • Backyard: 39.6%
      • Planting Ideas: 24.2%
      • Landscaping: 23.9%
      • Vegetable Garden: 22.4%
      • Flowers: 15.5%


      • Homemaker: 33%
      • Professional/Technical: 28%
      • Self-Employed: 22%
      • White Collar Worker: 15%
      • Health Services: 12%
      • Tradesman/Laborer: 12%
      • Management: 12%
      • Retired: 11%
      • Sales/Marketing: 11%
      • Student: 7%

      Household Income Categories

      • $75,000-$99,000: 14%
      • $100,000-$124,999: 12%
      • $60,000-$74,999: 11%
      • $150,000-$199,999: 9%
      • $40,000-$49,999: 8%

      Home Ownership

      • Home Owner: 69%
      • Home Renter: 31%


      • Completed High School: 55%
      • Completed College: 34%
      • Completed Graduate School: 11%

      Marital Status

      • Married: 52%
      • Single: 48%


      Age Range

      • 25-34 years old: 35%
      • 35-44 years old: 28%
      • 45-54 years old: 15%
      • 18-24 years old: 10%
      • 55-64 years old: 7%
      • 65+ years old: 4%


      • Women: 71%
      • Men: 29%


      • Moderate to Affluent

      Top Countries

      • United States
      • Canada
      • United Kingdom
      • Australia


      • New York
      • London
      • Melbourne
      • Sydney

      Social Media Statistics

      Followers: 194,572

      Page Likes: 29,180

      Followers: 6,437

      Followers: 4,003

      Learn More About Our Influencer Campaigns

      24-Hour Shoutout: $400

      • 2 Shoutouts that will stay for 12 hours each on our Instagram feed (24 hrs total)
      • Each Shoutout will also be socially shared on Facebook and Twitter
      • 30 hashtags relevant to your product or business
      • Your company will be added to our website “Advertisers Section” with a permanent backlink to your website
      • We will put your link in our bio for an additional fee

      5-Day Giveaway: $1,200

      • 5-Day Giveaway Campaign that includes mentions and shares across all our social media platforms and on our website
      • 5 Shoutouts (1 posted per day) via Instagram, Facebook, Pinterest & Twitter
      • 5 Stories (1 posted per day) via Instagram
      • Your 5 Stories will be featured on our Stories Highlights for a year or more
      • 5 boosted posts on Facebook to further promote your giveaway
      • 30 hashtags relevant to your product or business
      • Your website link will be featured in our Instagram bio
      • Your company will be added to our website “Advertisers Section” with a
        permanent backlink to your website

      NOTE: You must send a sample product so we can try it before working on the campaign. Winner/s will be announced on our website 48 hours after the giveaway closing. You will handle the shipping of the prizes to the winner/s.

      Testimonials: Read What Our Happy Clients Are Saying


      “We decided to do the giveaway with The Happy Gardening Life for combination of many things: number one was how their account is relatable to current and potential EarthBox customers and how large their following is. We knew that we had a lot of potential to gain many followers and we actually exceeded our goal in doing this giveaway with them.

      Second, their knowledge and expertise in doing these giveaways was reassuring—the packages in their Media Kit were clear and easy to understand, and the costs fit within our budget.

      Finally, it seemed like they were just the right fit for me to get started managing my first Instagram giveaway campaign. We are really quite thrilled with the results, and I loved the report at the conclusion of the promotion. You guys made it so easy for us and your patience in guiding me through this was greatly appreciated. I definitely see us doing another giveaway with THGL next Spring!"

      Stephanie E. Youngs-Seese, Creative Content Manager at EarthBox®


      “Ever since I joined the social media world, The Happy Gardening Life has been part of it. First, I found the most inspirational people to follow along with really good content. I was then able to capture MY experiences and share the knowledge I knew folks were interested in too!

      The Happy Gardening Life has solidified the social media gardening community. It was a huge honor when they shared my posts to their 100k followers! Thank you The Happy Gardening Life for all that you do!”

      Erika Nolan, Instar Farm Landscaping & Edible Gardens


      "I'm so thankful for the opportunity to advertise with The Happy Gardening
      Life. As a result of our campaign, I received over 50 sign ups and 7 sales.
      I more than covered the cost of my promotion and made connections with
      customers for potential sales in the days to come. Many thanks Happy
      Gardening Life for bringing garden happy to more and more people around
      the world (including me)!"

      Nicole Burke, Rooted Garden


      "What made me decide to do a 3-day giveaway with The Happy Gardening Life is their very defined campaigns and pricing. I knew what to expect from the beginning. They also responded immediately to my inquiry and were very accommodating. It was really a pleasure working with them."

      Agnes Pura, Hydrobox®


      “We had a great experience posting a shoutout with The Happy Gardening Life. Their community is highly active and engaged. We saw a huge boost in followers and interactions. It’s the perfect way to jump in and meet the online gardening community. We highly recommend The Happy Gardening Life!”

      Joshua Rawe, Green Mill Lawn and Garden


      "First experience with Instagram and really enjoyed it. Fun to post pictures and meet fellow gardeners and outdoor hobbyists. Thank you to The Happy Gardening Life for showing me a creative way to start enjoying some social media fun. Awesome!"

      Kirk Neetz, Sow Perfect Seeder


      "The team at @thehappygardeninglife were very organized and accommodating. They helped promote my solar motion sensor lights giveaway on Instagram and gave me regular updates on the progress. I gained some valuable followers and participants from it. So glad I advertised with them!"

      Adam, Hello Light


      Let's Work Together

      Instagram: @thehappygardeninglife

      Mailing Address:
      The Happy Gardening Life
      218 E. Main Street
      Auburn, WA 98002

      Payment Method

      Payments can be made through our official PayPal account: